Investors Sights Set High As CBD-Infused Beverages Gain Popularity

As we continue to see the success roll through from the 2018 Farm Bill, investors are setting their sights high on the next big thing: CBD-infused beverages.

While the FDA insists that it maintains regulatory authority over CBD’s inclusion in food and drink products in the United States, the government agency’s increasingly soft position towards CBD-infused products is enabling a surplus of CBD-infused beverages being sold nationally.

Meanwhile, businesses like Life on Earth, Inc. (LFER) have already entered into this booming space and are strategically positioning themselves to become CBD-infused beverage leaders.

Selling its products throughout the United States with third-party distributors, wholesalers, and retailers, LFER is a lifestyle beverage company focused on growing its portfolio of brands in the natural, innovative, healthier and “better for you” beverage market.  

The Company owns, markets and distributes three proprietary beverage brands, including Victoria’s Kitchen™, Gluten-Free, GMO-Free, Dairy-Free, Vegan beverages that contain no artificial ingredients or preservatives, and Gran Nevada Mio™, a wellness drink that is still in production, and JUST CHILL, a CBD and Hemp-Infused relaxation beverage.

As early pioneers in the relaxation beverage space, alongside Dream Water and Slow Cow, LFER has been working with some of the best industry insiders to formulate, design, and reposition JUST CHILL to come out of the gate quickly and gain maximum exposure and growth as a global market leader.

Today we’re highlighting: Life on Earth, Inc. (OTCQB: LFER), New Age Beverages Corporation (NASDAQ: NBEV), Jones Soda Co. (OTCQB: JSDA), Anheuser-Busch InBev SA/NV (NYSE: BUD), Molson Coors Brewing Company (NYSE: TAP).

Life on Earth, Inc. (OTCQB: LFER), (Market Cap: $6.809M; Share Price: $0.16), Life on Earth is a “Make It Better” venture and marketing organization, is an innovative branding and accelerator company with a proprietary distribution mechanism focused on building and scaling concepts in the natural consumer products category with a focus on healthier and better for you beverages. The company has established a unique business model focused on building brands within the alternative beverage space. 

New Age Beverages Corporation (NASDAQ: NBEV), (Market Cap: $298.555M; Share Price: $3.96), New Age Beverages Corporation develops, markets, sells, and distributes healthy liquid dietary supplements and ready-to-drink (RTD) beverages. The company offers RTD tea, coffee, kombucha, energy drinks, relaxation drinks, coconut waters, functional waters, and rehydration beverages, as well as functional medical beverages. The company provides its products under the Búcha Live Kombucha, XingTea, XingEnergy, Marley One Drop, Marley Mellow Mood, Marley Mate, Marley Cold Brew, Coco-Libre, PediaAde, Tahitian Noni Juice, TruAge, and Aspen Pure brands, as well as the Bioshield and NHanced brands. The company sells its products across 50 states in the United States; and approximately 60 countries internationally through direct-store-delivery systems, brokers and distributors, warehouses, independent product consultants, and e-commerce sites, as well as through grocery retail, natural food retail, specialty outlets, hypermarkets, club stores, pharmacies, convenience stores, gas stations, and individual independent distributors.

Jones Soda Co. (OTCQB: JSDA), (Market Cap: $26.817M; Share Price: $0.67), Jones Soda develops, produces, markets, and distributes beverages primarily in the United States and Canada. The company provides Jones Soda, a premium carbonated soft drink; Lemoncocco, a premium non-carbonated beverage; and co-brand and private label products. It also offers fountain products, including cane sugar cola and sugar free cola, as well as cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime. The company sells its products primarily in grocery stores, convenience and gas stores, online, as well as through national accounts with various retailers. 

The company announced on July 11th that international hemp and CBD company HeavenlyRx Ltd. acquired from Jones Soda 15 million common shares, representing approximately 25% of the total issued and outstanding common shares of Jones Soda after giving effect to the issuance. Jones Soda plans to utilize the capital to further grow and enhance its existing beverage portfolio, along with pursuing the development of new extensions to Jones products, including the potential commercialization of CBD-infused beverages. In addition to providing capital for various product initiatives, HeavenlyRx will leverage its relationships with several thousand QSR locations, increasing the number of storefronts where Jones products are sold and bringing the Jones brand to more people across the country.

Anheuser-Busch InBev SA/NV (NYSE: BUD), (Market Cap: $176.967B; Share Price: $88.56), Anheuser-Busch InBev is a brewing company that engages in the production, distribution, and sale of beer, alcoholic beverages, and soft drinks. The company offers a portfolio of approximately 500 beer brands, including Budweiser, Corona, and Stella Artois; Beck’s, Castle, Castle Lite, Hoegaarden, and Leffe; and Aguila, Antarctica, Bud Light, Brahma, Cass, Cristal, Harbin, Jupiler, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, and Skol. It has operations in North America, Latin America West, Latin America North, Latin America South, Europe, Africa, and the Asia Pacific. 

Molson Coors Brewing Company (NYSE: TAP), (Market Cap: $11.64B; Share Price: $53.70), Molson Coors Brewing Company manufactures, markets, and sells beer and other malt beverage products in the United States, Canada, Europe, and internationally. The company sells various products under the Blue Moon, Coors Banquet, Coors Light, Miller Genuine Draft, Miller Lite, Hamm’s, Icehouse, Keystone, Mickey’s, Miller64, Miller High Life, Milwaukee’s Best, Olde English, Steel Reserve, Grolsch, Hop Valley, Leinenkugel’s, Peroni Nastro Azurro, Pilsner Urquell, Revolver, Saint Archer, Sol, Terrapin, Crispin, Smith & Forge, Arnold Palmer Spiked, Henry’s Hard, Redd’s, and Steel Reserve Alloy Series brands. The company also offers various brands, such as Belgian Moon, Carling, Carling Black Label, Mad Jack, Molson Canadian, Molson Canadian 67, Molson Canadian Cider, Molson Dry, Molson Export, Old Style Pilsner, Rickard’s, Brasseurs de Montréal, Creemore Springs, Granville Island, Le Trou du Diable, Amstel Light, Heineken, Murphy’s, Newcastle, Strongbow cider, Desperados, Dos Equis, Moretti, and Tecate.

As major celebrities like Gwenyth Paltrow continue to promote the benefits of CBD-infused beverages, the industry is steadily gaining traction, and we envision LFER’s JUST CHILL beverage line as the perfect brand to represent the CBD-Infused beverage boom. 

Legal Disclaimer:

This article was written by Regal Consulting, LLC (“Regal Consulting”). Regal Consulting has agreed to a three-month term consulting agreement with LFER dated 02/05/19. The agreement calls for $10,000 cash and 100,000 restricted shares of LFER per month. Regal is awaiting payment in the amount of $5,000 cash and 50,000 restricted 144 shares of LFER for February Additional Services. This agreement has been amended to increase the cash component of the agreement to $15,000 per month and 150,000 shares per month or $20,000 per month and 100,000 shares per month. Regal Consulting may have a position in the securities mentioned in this article at the time of publication, and may increase or decrease its position without notice. This article is based on public information and the opinions of Regal Consulting. LFER was given an opportunity to edit this article. This article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any results predicted herein. Regal Consulting is not registered with any financial or securities regulatory authority, and does not provide or claim to provide investment advice.

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